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Books > Business & Economics > Business & management > Sales & marketing
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Direct Marketing (German, Paperback, 2007 ed.)
Loot Price: R1,044
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Direct Marketing (German, Paperback, 2007 ed.)
Series: Zfb Special Issue, 0
Expected to ship within 10 - 15 working days
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Interaktives, dialogorientiertes Direktmarketing findet in der
Unternehmenspraxis und der betriebswirtschaftlichen Forschung
zunehmende Beachtung. Dieses Special Issue beschreibt am Beispiel
der Branchen Automobil, Sportartikel und Finanzdienstleistungen
anschaulich und fundiert aktuelle Entwicklungen im Direktmarketing.
Dabei stehen u. a. Themen, wie Endkundengeschaft, Kundenmanagement,
Kundenbewertung, Budgetallokation, digitales Direktmarketing im
Mittelpunkt.
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