Reasonable Risk examines the concept of risk as it applies to
everyday life in general and to alcohol consumption specifically.
The book addresses how we assess risks (and benefits), and the
strategies we use to manage them. It examines the elements that
shape our perceptions of risk-cultural influences, social factors,
and how we are presented with information about risk. The final
chapter of the book focuses on the role of risk in policy
formulation, examining in particular how alcohol policies are
developed within the context of individual and societal
responsibility.
General
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