Words are everywhere in the museum. They swarm amidst all the
visual exhibits, and throughout many non-exhibition areas, talking
to a vast swath of people in ways that visuals cannot. Signage at
the information desk, visitor material, scripts for tour guides,
scripts for exhibition videos, education plans, posts, blogs,
membership brochures, audio scripts for smart phones, apps for
in-depth information, and store labels. In a multi-screen world,
where information explodes in every corner of the field of vision,
clarity comes from the presence of words to organize the feast of
visuals and help all audiences feel at home. Research bears out the
need for a range of learning tools and it's not just visitors who
benefit from verbal cues; donors, educators, community partners and
volunteers will all engage more effectively with the museum that
explains its brand mission with good writing. Whether written by
administrators, staffers, freelancers, or interns, words must be
delivered by your museum with the confidence they will connect
meaningfully with all audiences. Your story is told everywhere,
with every narration opening your doors wider. Completely updated,
the Second Edition addresses the newest ways to put into words the
distinctive stories you need to tell: -Websites for expanding
audiences -Content-centered posts -Newsletters -Tour scripts
-Videos -Education material -Talks and lectures -Proposals for
partnerships -Fundraising -Researched blogs -Leveraging of
facilities rental and your store for reaching new audiences
-Volunteer recruitment Current practices from a diverse range of
museums inform every chapter. All chapters recognize the many
cultures in your audience, alerting writers to the sensitivity
needed for effective communication. For museums, historic sites,
cultural centers and museum studies programs: if you ever wished
for writing help, here's the resource you're looking for.
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