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Introducing Science Through Images - Cases of Visual Popularization (Hardcover)
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Introducing Science Through Images - Cases of Visual Popularization (Hardcover)
Series: Studies in Rhetoric/Communication
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An examination of how images can serve as communication tools to
popularize science in the public eye As funding for basic
scientific research becomes increasingly difficult to secure,
public support becomes essential. Because of its promise for
captivating nonexpert publics, the practice of merging art and
imagery with science has been gaining traction in the scientific
community. While images have been used with greater frequency in
recent years, their value is often viewed as largely superficial.
To the contrary, Maria E. Gigante posits in Introducing Science
through Images, the value of imagery goes far beyond mere
aesthetics-visual elements are powerful communication vehicles. The
images examined in this volume, drawn from a wide range of
historical periods, serve an introductory function-that is, they
appear in a position of primacy relative to text and, like the
introduction to a speech, have the potential to make audiences
attentive and receptive to the forthcoming content. Gigante calls
them "portal" images and explicates their utility in science
communication, both to popularize and mystify science in the public
eye. Gigante analyzes how science has been represented by various
types of portal images: frontispieces, portraits of scientists,
popular-science magazine covers, and award-winning scientific
images from Internet visualization competitions. Using theories of
rhetoric and visual communication, she addresses the weak
connection between scientific communities and the public and
explores how visual elements can best be employed to garner public
support for research.
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