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Books > Business & Economics > Business & management > Sales & marketing
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Consumer Behavior and Culture - Consequences for Global Marketing and Advertising (Paperback, 3rd Revised edition)
Loot Price: R1,891
Discovery Miles 18 910
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Consumer Behavior and Culture - Consequences for Global Marketing and Advertising (Paperback, 3rd Revised edition)
Expected to ship within 9 - 17 working days
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Marieke de Mooij's new edition of Consumer Behavior and Culture
continues to explore how cultural influences can affect consumer
behavior. The author uses her own model of consumer behavior to try
and answer the fundamental questions about consumption - what
people buy, why they buy it and how they buy. This edition has been
updated to include: An insight into the different roles of the
internet and the growing influence of social media An exploration
of the various psychological and sociological aspects of human
behavior, such as concept of self, personality, group influence,
motivation, emotion, perception and information processing Updated
examples throughout, including millennials as consumers and how the
language of consumption can differ across cultures
General
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