Marketing in the Emerging Markets of Central and Eastern Europe - The Balkans (Hardcover)

The radical changes in Central and Eastern Europe (CEE) have brought about changes in marketing in the region, with CEE countries adopting a variety of market orientations. In May 2004 eight of the CEE nations became members of the EU. Other countries are expected to join in 2007. This dynamic but heterogeneous region contains differences in the level of economic development, history, culture, business practices, etc. This book addresses this variety and presents an updated picture of the way marketing is done throughout the region.

General

Imprint:	Palgrave Macmillan
Country of origin:	United States
Release date:	June 2005
First published:	2005
Authors:	Marin Marinov
Dimensions:	216 x 140 x 14mm (L x W x T)
Format:	Hardcover
Pages:	160
ISBN-13:	978-1-4039-4750-5
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-4039-4750-3
Barcode:	9781403947505

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!