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Books > Reference & Interdisciplinary > Library & information sciences > Library, archive & information management
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Library Marketing Basics (Hardcover)
Loot Price: R2,003
Discovery Miles 20 030
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Library Marketing Basics (Hardcover)
Expected to ship within 12 - 17 working days
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Here is an accessible, step-by-step, easy to understand, and
hands-on resource for any librarian who is interested in learning
basic marketing tips to raise the profile of their library. While
other books on library marketing are dense and assume that the
library has a full-time marketing staff person, a publicist, a
graphic designer, and a big fat budget., this book offers tips and
tricks (often free) that any librarian can do to market the
library. It will focus on the small changes to the services a
library provides to raise its profile. Library Marketing Basics is
designed for beginners who are new to library marketing. Any
librarian can market their library, but they must understand what
true marketing is all about, and how to do it right. In this guide,
you'll: *Learn what true library marketing is, and what it's not
*Plan a large scale marketing campaign / awareness campaign on a
shoestring budget *Learn how to market yourselves as librarians!
*Develop your own professional identity and brand *Learn tips and
tricks on obtaining buy-in from your colleagues and the entire
organization, even if they are resistant! *Learn how to develop
relationships with stakeholders in order to raise the profile of
your library You'll also find practical examples from the
non-library /corporate sector on how to use currently existing
marketing tools and apply them to your library. The book focuses on
developing a "library" brand, in addition to creating an effective
marketing plan, social media guidelines, identifying assessment
tools, and providing best practices when developing signage,
writing website vocabulary, and designing promotional materials.
Library Marketing Basics will show that you don't need a big budget
to market the library. You just need a small team of like-minded
colleagues to brainstorm creative ways to raise awareness with your
audience. Marketing is all about the valuable intangible and
tangible aspects (of your library) and how you connect them with
your users.
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