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The Management of Technological Innovation - Strategy and Practice (Hardcover, Revised edition)
Loot Price: R5,177
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The Management of Technological Innovation - Strategy and Practice (Hardcover, Revised edition)
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The management of technological innovation (MTI) is one of the most
important challenges facing businesses today. Innovation has become
the fundamental driver of competitiveness for firms of all sizes in
virtually all business sectors and nations. The first edition of
this book has become one of the most popular texts for students of
innovation and technology management. This new edition sees David
Gann and Ammon Salter join Mark Dodgson as authors, drawing on
their combined experience of 60 years of researching and teaching
MTI. It combines the most relevant theoretical analysis with
contemporary and historical empirical evidence to provide a
comprehensive, yet concise and readable, guide to the challenges of
MTI. By explaining the innovation process the book reveals the
broad scope of MTI and its importance for company survival, growth
and sustainability. It describes how MTI has to be managed
strategically and how this is successfully achieved by formulating
and implementing strategy and delivering value. Chapters provide
frameworks, tools and techniques, and case studies on managing:
innovation strategy, communities, and networks, R&D, design and
new product and service development, operations and production, and
commercialization. Based on robust analysis, the book provides a
wide range of empirical evidence from a huge diversity of case
studies, with around fifty case studies newly written for this
edition. It analyses MTI in all parts of the world, in companies
large and small, and in services, manufacturing, and resource-based
business sectors. This new edition has been fully revised and
updated to reflect the latest teaching and research, and to ensure
its continuing relevance to the contemporary world of MTI. It will
be an important resource for academics, students, and managers
throughout the world, is a recommended text for students of
innovation and technology management at postgraduate and
undergraduate level, and is particularly valuable for MBA courses.
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