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Business-to-Business Marketing Management - Strategies, Cases and Solutions (Hardcover) Loot Price: R4,622
Discovery Miles 46 220
Repayment Terms: R433 pm x 12*
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Business-to-Business Marketing Management - Strategies, Cases and Solutions (Hardcover): Mark S. Glynn, Arch G. Woodside

Business-to-Business Marketing Management - Strategies, Cases and Solutions (Hardcover)

Mark S. Glynn, Arch G. Woodside

Series: Advances in Business Marketing and Purchasing

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Loot Price R4,622 Discovery Miles 46 220 | Repayment Terms: R433 pm x 12*

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This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the book to help answer four questions: (1) what questions should executives ask when crafting and implementing effective strategies in B2B contexts; (2) what tentative answers may be useful for executives to consider to these questions; (3) what skills in crafting strategies and decisions are necessary for executives to excel in for achieving effective outcomes consistently; and how should the B2B go about acquiring these skills?

General

Imprint: Emerald Publishing Limited
Country of origin: United Kingdom
Series: Advances in Business Marketing and Purchasing
Release date: April 2012
First published: 2012
Editors: Mark S. Glynn • Arch G. Woodside
Dimensions: 234 x 156 x 33mm (L x W x T)
Format: Hardcover
Pages: 360
ISBN-13: 978-1-78052-576-1
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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LSN: 1-78052-576-1
Barcode: 9781780525761

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