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Health and Wellness Tourism - Emergence of a New Market Segment (Paperback, Softcover reprint of the original 1st ed. 2015)
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Health and Wellness Tourism - Emergence of a New Market Segment (Paperback, Softcover reprint of the original 1st ed. 2015)
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This book aims to contribute to the literature and aid in
developing a theoretical and practical framework in the area of
health and wellness tourism. With contributions and research from
different countries using a practical approach, this book is an
essential source for students, researchers and managers in the
health and wellness tourism industry. Recently, there has been an
increased interest in health and wellness due to greater life
expectancy, aging populations, increasing levels of stress among
others. In this context, the concepts of health, wellness, beauty,
relaxation, and tourism can be combined to satisfy the needs of
people seeking better quality-of-life. This has given rise to
health and wellness tourism, a new market segment that contributes
to employment and economic growth in the new economy. Health and
wellness tourism involves two aspects: therapeutics, which seeks to
cure certain diseases; and relaxation and leisure. As an
alternative to traditional tourism, health and wellness tourism
provides a new means of achieving regional and local development
from a demographic, social, environmental and economic
point-of-view. It contributes to tourist destinations' economic
growth, acting as a pillar to support other complementary
activities. In short, health and wellness tourism contributes to
employment growth and regional wealth, contributes to tourism
seasonality, promotes quality in tourism destinations, helps create
new tourist services with high value, promotes establishment of
international cooperation networks, and yields a number of
additional benefits. Featuring a variety of programs and
initiatives from different regions, with an emphasis on thermal and
thalassotherapy establishments, this volume sheds light on this
emerging market segment and its implications for economic and
policy development.
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