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Books > Business & Economics > Business & management > Management of specific areas
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Intellectual Property Management for Start-ups - Enhancing Value and Leveraging the Potential (Hardcover, 1st ed. 2023)
Loot Price: R2,673
Discovery Miles 26 730
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Intellectual Property Management for Start-ups - Enhancing Value and Leveraging the Potential (Hardcover, 1st ed. 2023)
Series: Management for Professionals
Expected to ship within 10 - 15 working days
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This book examines intellectual property (IP) as an important value
driver for start-ups. Businesses of all sizes are inevitably
confronted with intellectual property issues at some point, but
start-ups and their collaborators face unique challenges and
opportunities in IP management. Identifying, generating, and
exploiting intellectual property can lead to sustainable
competitive advantages and avoidance of risks. Many start-ups sense
the complexity of IP management and therefore place their energy
elsewhere. However, the clear conclusion to be drawn from this
unique collection of contributions is that putting an IP management
strategy in place is critical to the successful development of a
business. Prof. Dr. Martin A. Bader and Prof. Dr. Sevim
Suzeroglu-Melchiors have years of experience as consultants,
entrepreneurs, business owners, and researchers where they saw
firsthand the need for a comprehensive yet practical resource for
start-ups and their key stakeholders. This book explores different
perspectives in dealing with IP from six different angles: the
start-up's view, the investor's view, the corporation's view, the
university's view, the global IP office's view, and the advisor's
view. Each section consists of chapters written by leading experts
from around the globe including Silicon Valley, Canada, Israel,
Switzerland, Germany, Finland, France, Australia, Brazil, India,
Japan, Singapore, and South Africa. Contributors bring practical
experience from a wide range of sectors, such as information and
communication technology, software, artificial intelligence,
machine learning, cybersecurity, industrial automation, internet of
things, life sciences, pharma, crop science, biotech, medtech,
mining, sustainability, climate tech, and even quantum
technologies. This timely publication serves as a guidebook for
entrepreneurs and other key stakeholders in the start-up ecosystem.
It empowers founders to develop their own IP management strategy to
mitigate risk, create and capture value, and lay the groundwork for
sustainable growth. An essential reference for start-ups to achieve
business excellence. "This edited book volume offers valuable
insights, bringing together perspectives of key stakeholder groups
from a wide variety of innovation ecosystems - an invaluable
resource." -Carsten Fink, Chief Economist, World Intellectual
Property Organization, Geneva "A timely book for those wanting a
clear overview of the issues the different players encounter in the
start-up ecosystem. A useful resource indeed. Congratulations to
the editors and team."-Audrey Yap, Managing Partner YUSARN AUDREY
LLC, Past President LESI, Chairman Singapore Innovation &
Productivity Institute, Singapore "A 'must read' for all innovators
in the start-up world. It is truly a fantastic book and one I would
recommend being bought and read (in full)!"-Laurence Freeman,
Professor (Adjunct), CU Denver Business School, Jake Jabs Center
for Entrepreneurship, Denver, Colorado, United States
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