This first book-length assessment of Ike's consummate skills as
a communicator shows how, contrary to popular belief, he used
language effectively as a weapon to achieve well-conceived
strategic ends during the Cold War. Medhurst demonstrates how
Eisenhower chose his audiences and times deliberately. This
reference is an invaluable text and resource for students,
scholars, and professionals in rhetorical studies, mass
communications, public opinion, presidential studies, and Cold War
history.
The critical analysis shows that, despite caricatures of
Eisenhower as fuzzy, muddle-headed, and obscure in his public
speeches, he pondered over just the right words and employed
half-truths, was ambiguous and indirect in a tactical manner. He
knew exactly what he was doing and why. Texts of speeches exemplify
how he served as a strategic communicator. A selected chronology
points to his most important speeches. The bibliography is the most
comprehensive to date on Eisenhower as a public speaker. The study
is based on extensive use of primary research materials from the
Eisenhower Library.
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