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Dwight D. Eisenhower - Strategic Communicator (Hardcover, New) Loot Price: R2,182
Discovery Miles 21 820
Dwight D. Eisenhower - Strategic Communicator (Hardcover, New): Martin Jay Medhurst

Dwight D. Eisenhower - Strategic Communicator (Hardcover, New)

Martin Jay Medhurst

Series: Great American Orators

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Loot Price R2,182 Discovery Miles 21 820 | Repayment Terms: R204 pm x 12*

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This first book-length assessment of Ike's consummate skills as a communicator shows how, contrary to popular belief, he used language effectively as a weapon to achieve well-conceived strategic ends during the Cold War. Medhurst demonstrates how Eisenhower chose his audiences and times deliberately. This reference is an invaluable text and resource for students, scholars, and professionals in rhetorical studies, mass communications, public opinion, presidential studies, and Cold War history.

The critical analysis shows that, despite caricatures of Eisenhower as fuzzy, muddle-headed, and obscure in his public speeches, he pondered over just the right words and employed half-truths, was ambiguous and indirect in a tactical manner. He knew exactly what he was doing and why. Texts of speeches exemplify how he served as a strategic communicator. A selected chronology points to his most important speeches. The bibliography is the most comprehensive to date on Eisenhower as a public speaker. The study is based on extensive use of primary research materials from the Eisenhower Library.

General

Imprint: Greenwood Press
Country of origin: United States
Series: Great American Orators
Release date: May 1993
First published: May 1993
Authors: Martin Jay Medhurst
Dimensions: 234 x 156 x 17mm (L x W x T)
Format: Hardcover
Pages: 280
Edition: New
ISBN-13: 978-0-313-26140-4
Categories: Books > Language & Literature > Biography & autobiography > Historical, political & military
Books > Reference & Interdisciplinary > Communication studies > General
Books > Biography > Historical, political & military
LSN: 0-313-26140-7
Barcode: 9780313261404

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