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Parallelwelten - We are now in a different world (Paperback)
Loot Price: R506
Discovery Miles 5 060
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Parallelwelten - We are now in a different world (Paperback)
Series: Edition NFO, 03
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Loot Price R506
Discovery Miles 5 060
Expected to ship within 12 - 17 working days
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Parallelwelten (parallel worlds) are worlds invisible to anyone not
part of them. More and more, our reality is defined through digital
products, which afford us infinitely more freedom than in the
analogue past. But increased choice has also heightened our
susceptibility to manipulation. Filter bubbles, fake news and
alternative facts are just data that can be easily and cheaply
manipulated. We now live in multiple realities that are
increasingly losing touch with each other. Reality has been turned
into bits. Or is it the other way around? The digital world
increasingly defines, controls and governs the analogue world. Tech
companies buy and sell the raw data of human experience. Our human
behaviour is turned into data, which is processed into information
and then manipulated and fed back into our information diet to
control our behaviour. Data is the raw material, and information -
not content - is king. Information even defines reality. This book
investigates these parallel worlds from different angles:
technological, corporate, scientific, cultural, economic and
political. It doesn't view tech as an end in itself and something
the rest of the world simply must adapt to. Instead, it asks how
tech can solve real problems and make the world not a worse place,
but a better one.
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