0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Market research

Buy Now

Customer Accounting - Creating Value with Customer Analytics (Paperback, 1st ed. 2019) Loot Price: R1,829
Discovery Miles 18 290
Customer Accounting - Creating Value with Customer Analytics (Paperback, 1st ed. 2019): Massimiliano Bonacchi, Paolo Perego

Customer Accounting - Creating Value with Customer Analytics (Paperback, 1st ed. 2019)

Massimiliano Bonacchi, Paolo Perego

Series: SpringerBriefs in Accounting

 (sign in to rate)
Loot Price R1,829 Discovery Miles 18 290 | Repayment Terms: R171 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While academic research in Marketing has developed increasingly sophisticated analytical tools, the role of customer analytics as a source of value creation from an Accounting and Finance perspective has received limited attention. The authors aim to fill this gap by blending interdisciplinary academic rigor with practical insights from real-world applications. Readers will find thorough coverage of advanced customer accounting concepts and techniques, including the calculation of customer lifetime value and customer equity for internal decision-making and for external financial reporting and valuation. Beyond a professional audience, the book will serve as ideal companion reading for students enrolled in undergraduate, graduate, or MBA courses.

General

Imprint: Springer Nature Switzerland AG
Country of origin: Switzerland
Series: SpringerBriefs in Accounting
Release date: November 2018
First published: 2019
Authors: Massimiliano Bonacchi • Paolo Perego
Dimensions: 235 x 155mm (L x W)
Format: Paperback
Pages: 87
Edition: 1st ed. 2019
ISBN-13: 978-3-03-001970-9
Categories: Books > Business & Economics > Finance & accounting > Accounting > Financial accounting
Books > Business & Economics > Finance & accounting > Finance > Corporate finance
Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Business & Economics > Business & management > Business mathematics & systems > General
Books > Money & Finance > Corporate finance
LSN: 3-03-001970-5
Barcode: 9783030019709

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Book Every Marketer Should Most…
Paperback R340 R229 Discovery Miles 2 290
The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R200 Discovery Miles 2 000
Marketing Communication - An Integrated…
Ludi Koekemoer Paperback R367 R323 Discovery Miles 3 230
Communication Research - Techniques…
G.M. du Plooy Paperback  (1)
R711 R626 Discovery Miles 6 260
Marketing Research: Tools and Techniques
Nigel Bradley Paperback R1,952 Discovery Miles 19 520
Personal Selling
M C Cant, A Drotsky Paperback R413 R364 Discovery Miles 3 640
Marketing Research
Jan Wiid, Colin Diggines Paperback R598 R527 Discovery Miles 5 270
Influence, New and Expanded UK - The…
Robert B. Cialdini Paperback R445 Discovery Miles 4 450
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R589 Discovery Miles 5 890
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R586 Discovery Miles 5 860
The Essentials of Marketing Research
Lawrence Silver, Robert E. Stevens, … Paperback R2,410 Discovery Miles 24 100
Handbook of Research Methods for…
Robin Nunkoo, Viraiyan Teeroovengadum, … Paperback R1,426 Discovery Miles 14 260

See more

Partners