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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Customer Accounting - Creating Value with Customer Analytics (Paperback, 1st ed. 2019)
Loot Price: R1,938
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Customer Accounting - Creating Value with Customer Analytics (Paperback, 1st ed. 2019)
Series: SpringerBriefs in Accounting
Expected to ship within 10 - 15 working days
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This book is designed to meet the needs of CFOs, accounting and
financial professionals interested in leveraging the power of
data-driven customer insights in management accounting and
financial reporting systems. While academic research in Marketing
has developed increasingly sophisticated analytical tools, the role
of customer analytics as a source of value creation from an
Accounting and Finance perspective has received limited attention.
The authors aim to fill this gap by blending interdisciplinary
academic rigor with practical insights from real-world
applications. Readers will find thorough coverage of advanced
customer accounting concepts and techniques, including the
calculation of customer lifetime value and customer equity for
internal decision-making and for external financial reporting and
valuation. Beyond a professional audience, the book will serve as
ideal companion reading for students enrolled in undergraduate,
graduate, or MBA courses.
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