Applied Communication and Practice provides students with a
comprehensive exploration of professional communication disciplines
including television, film, broadcast journalism, public relations,
and more. Students gain a solid, scholarly, and practical
understanding of careers in communication to better inform their
professional choices, expectations, and practices. The book uses
curated readings, enlightening original material, discussion
questions, exercises, and more to illustrate how various
communication disciplines relate to each other, the practices,
procedures, and expectations they share, and the ways in which the
disciplines are unique. The text employs a unique educational model
that builds on the concepts of story, skills, audience, and ethics
to present students with information regarding the myriad career
options available to them. Designed to serve as a practical guide
to students interested in professions in communication, Applied
Communication and Practice is ideal for undergraduate courses in
public relations, media, radio and audio production, television,
film, theater, comedy, media studies, broadcast and radio
journalism, and communication studies.
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