Marketing Research and Information 06/07 (Paperback, 2006-2007)

Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can:
*Annotate, customise and create personally tailored notes using the electronic version of the Coursebook
*Search the Coursebook online for easy access to definitions and key concepts
*Access the glossary for a comprehensive list of marketing terms and their meanings
* Fully endorsed by CIM and independently reviewed
* Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory
* Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

General

Imprint:	Butterworth-Heinemann
Country of origin:	United Kingdom
Series:	CIM Coursebook
Release date:	June 2006
First published:	September 2006
Authors:	Matthew Housden
Dimensions:	297 x 210 x 20mm (L x W x T)
Format:	Paperback
Pages:	400
Edition:	2006-2007
ISBN-13:	978-0-7506-8009-7
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	0-7506-8009-1
Barcode:	9780750680097

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