Books > Business & Economics > Business & management > Sales & marketing > Market research
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Marketing Research and Information 06/07 (Paperback, 2006-2007)
Loot Price: R750
Discovery Miles 7 500
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Marketing Research and Information 06/07 (Paperback, 2006-2007)
Series: CIM Coursebook
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook
series offers you the complete package for exam success. Comprising
fully updated Coursebook texts that are revised annually and
independently reviewed. The only coursebooks recomended by CIM
include free online access to the MarketingOnline learning
interface offering everything you need to study for your CIM
qualification.
Carefully structured to link directly to the CIM syllabus, this
Coursebook is user-friendly, interactive and relevant. Each
Coursebook is accompanied by access to MARKETINGONLINE
(www.marketingonline.co.uk), a unique online learning resource
designed specifically for CIM students, where you can:
*Annotate, customise and create personally tailored notes using the
electronic version of the Coursebook
*Search the Coursebook online for easy access to definitions and
key concepts
*Access the glossary for a comprehensive list of marketing terms
and their meanings
* Fully endorsed by CIM and independently reviewed
* Each text is crammed with a range of learning objectives, cases,
questions, activities, definitions, study tips and summaries to
support and test your understanding of the theory
* Contains past examination papers and examiners' reports to enable
you to practise what has been learned and help prepare for the exam
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