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Kundenzufriedenheit in industriellen Geschaftsbeziehungen - Kritische Ereignisse, nichtlineare Zufriedenheitsbildung und Zufriedenheitsdynamik (German, Paperback, 2000 ed.)
Loot Price: R1,741
Discovery Miles 17 410
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Kundenzufriedenheit in industriellen Geschaftsbeziehungen - Kritische Ereignisse, nichtlineare Zufriedenheitsbildung und Zufriedenheitsdynamik (German, Paperback, 2000 ed.)
Series: Business-to-Business-Marketing
Expected to ship within 10 - 15 working days
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Am Beispiel gewerblicher Transportdienstleistungen analysiert
Matthias Bauer die empirische Relevanz verschiedener Faktoren der
Kundenzufriedenheit und zeigt, dass insbesondere kritische
Ereignisse die Zufriedenheitsbildung in Geschaftsbeziehungen direkt
beeinflussen.
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