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Kundenzufriedenheit in industriellen Geschaftsbeziehungen - Kritische Ereignisse, nichtlineare Zufriedenheitsbildung und Zufriedenheitsdynamik (German, Paperback, 2000 ed.) Loot Price: R1,765
Discovery Miles 17 650
Repayment Terms: R165 pm x 12*
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Kundenzufriedenheit in industriellen Geschaftsbeziehungen - Kritische Ereignisse, nichtlineare Zufriedenheitsbildung und...

Kundenzufriedenheit in industriellen Geschaftsbeziehungen - Kritische Ereignisse, nichtlineare Zufriedenheitsbildung und Zufriedenheitsdynamik (German, Paperback, 2000 ed.)

Matthias Bauer

Series: Business-to-Business-Marketing

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Loot Price R1,765 Discovery Miles 17 650 | Repayment Terms: R165 pm x 12*

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Am Beispiel gewerblicher Transportdienstleistungen analysiert Matthias Bauer die empirische Relevanz verschiedener Faktoren der Kundenzufriedenheit und zeigt, dass insbesondere kritische Ereignisse die Zufriedenheitsbildung in Geschaftsbeziehungen direkt beeinflussen.

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Series: Business-to-Business-Marketing
Release date: March 2000
First published: 2000
Authors: Matthias Bauer
Dimensions: 210 x 148 x 13mm (L x W x T)
Format: Paperback
Pages: 218
Edition: 2000 ed.
ISBN-13: 978-3-8244-7128-7
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-8244-7128-0
Barcode: 9783824471287

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