In "Negotiating Rationally, "Max Bazerman and Margaret Neale
explain how to avoid the pitfalls of irrationality and gain the
upper hand in negotiations.
For example, managers tend to be overconfident, to recklessly
escalate previous commitments, and fail to consider the tactics of
the other party. Drawing on their research, the authors show how we
are prisoners of our own assumptions. They identify strategies to
avoid these pitfalls in negotiating by concentrating on opponents'
behavior and developing the ability to recognize individual
limitations and biases. They explain how to think rationally about
the choice of reaching an agreement versus reaching an impasse. A
must read for business professionals.
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