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Books > Science & Mathematics > Science: general issues > Industrial applications of scientific research & technological innovation
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Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship (Hardcover)
Loot Price: R8,770
Discovery Miles 87 700
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Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship (Hardcover)
Expected to ship within 12 - 17 working days
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As businesses aim to compete internationally, they must be apprised
of new methods and technologies to improve their digital marketing
strategy in order to remain ahead of their competition. Trends in
entrepreneurship that drive consumer engagement and business
initiatives, such as social media marketing, yields customer
retention and positive feedback. Advanced Methodologies and
Technologies in Digital Marketing and Entrepreneurship provides
information on emerging trends in business innovation,
entrepreneurship, and marketing strategies. While highlighting
challenges such as successful social media interactions and
consumer engagement, this book explores valuable information within
various business environments and industries such as e-commerce,
small and medium enterprises, hospitality and tourism management,
and customer relationship management. This book is an ideal source
for students, marketers, social media marketers, business managers,
public relations professionals, promotional coordinators,
economists, hospitality industry professionals, entrepreneurs, and
researchers looking for relevant information on new methods in
digital marketing and entrepreneurship.
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