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Kundeneinbindung im Innovationsprozess - Konzepte (German, Paperback, 1. Aufl. 2018) Loot Price: R541
Discovery Miles 5 410
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Kundeneinbindung im Innovationsprozess - Konzepte (German, Paperback, 1. Aufl. 2018): Meike Knoechel, Klaus North

Kundeneinbindung im Innovationsprozess - Konzepte (German, Paperback, 1. Aufl. 2018)

Meike Knoechel, Klaus North

Series: essentials

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Loot Price R541 Discovery Miles 5 410

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Der erste Band des zweiteiligen essentials stellt die wichtigsten theoretischen Konzepte zur Kundeneinbindung praxisnah dar und vermittelt konkrete Handlungsempfehlungen fur Unternehmen. Hierbei liegt das Augenmerk vor allem auf der Risikobewertung sowie den kritischen Erfolgsfaktoren der Kundeneinbindung. Der Leser lernt das Sechs-Stufen-Modell der Kundeneinbindung kennen. Eine Vielzahl von Praxisbeispielen vervollstandigt die Ausfuhrungen und gibt Anregungen zur Implementierung erfolgversprechender Massnahmen.

General

Imprint: Springer Gabler
Country of origin: Germany
Series: essentials
Release date: 2018
First published: 2018
Authors: Meike Knoechel • Klaus North
Dimensions: 210 x 148 x 3mm (L x W x T)
Format: Paperback
Pages: 46
Edition: 1. Aufl. 2018
ISBN-13: 978-3-658-20426-6
Languages: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > Customer services
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LSN: 3-658-20426-5
Barcode: 9783658204266

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