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The Magic Feather Effect - The Science of Alternative Medicine and the Surprising Power of Belief (Paperback)
Loot Price: R388
Discovery Miles 3 880
You Save: R29
(7%)
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The Magic Feather Effect - The Science of Alternative Medicine and the Surprising Power of Belief (Paperback)
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List price R417
Loot Price R388
Discovery Miles 3 880
You Save R29 (7%)
Expected to ship within 10 - 15 working days
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The acclaimed author of Pandora's Lunchbox and former New York
Times reporter delivers an "entertaining and highly useful book
that gives you the tools to understand how alternative medicine
works, so you can confidently make up your own mind" (The
Washington Post). We all know someone who has had a seemingly
miraculous cure from an alternative form of medicine: a friend
whose chronic back pain vanished after sessions with an
acupuncturist or chiropractor; a relative with digestive issues who
recovered with herbal remedies; a colleague whose autoimmune
disorder went into sudden inexplicable remission thanks to an
energy healer or healing retreat. The tales are far too common to
be complete fabrications, yet too anecdotal and outside the medical
mainstream to be taken seriously scientifically. How do we explain
them and the growing popularity of alternative medicine more
generally? In The Magic Feather Effect, author and journalist
Melanie Warner takes us on a vivid, important journey through the
world of alternative medicine. Visiting prestigious research
clinics and ordinary people's homes, she investigates the
scientific underpinning for the purportedly magical results of
these practices and reveals not only the medical power of beliefs
and placebo effects, but also the range, limits, and uses of the
surprising system of self-healing that resides inside us. Equal
parts helpful, illuminating, and compelling, The Magic Feather
Effect is a "well-written survey of alternative
medicine...fair-minded, thorough, and focused on verifiable
scientific research" (Publishers Weekly, starred review). Warner's
enlightening, engaging deep dive into the world of alternative
medicine and the surprising science that explains why it may work
is an essential read.
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