A wholly new force is driving human behavior today, and it's
turning the world as we know it upside down and inside out. Human
behavior is now being driven by a new survival instinct -- a new
primal desire -- that is invisibly but unstoppably reshaping the
world, from the most intimate details of our private lives to the
dynamics of the global marketplace. "The New Culture of Desire"
reveals and chronicles this present and future brave new world --
the beginning of Human History Part II. According to futurist
Melinda Davis, it is evolving right under our noses, and we need to
adapt "now" to survive -- and to thrive.
Described variously as "a secret weapon of the Fortune 100" and
a "hired-gun visionary," Davis divulges the startling conclusions
and once confidential details of The Human Desire Project, a
six-year, multidisciplinary study to investigate what makes human
beings want what they want and do what they do. Originally
initiated as a landmark study for big business (Davis's client
ranks include distinguished companies such as AT&T, Merck,
Diageo, Procter & Gamble, L'Oreal, Unilever, and Lucent
Technologies), The Human Desire Project evolved into an even larger
phenomenon with far-reaching implications for all of our lives. In
"The New Culture of Desire," you learn to leverage for your own
good fortune, today -- and into tomorrow -- the same insights and
strategies that inform the future plans of some of the most
powerful corporate movers and shakers around. Here are just some of
the revelations of "The New Culture of Desire: "
- The unconscious formula that we all use to make choices
now
- Why bliss beats sex, money, and power
- The new peak experience: the State ofO
- The single greatest unmet consumer need
- The battle for our interior lives
- The five strategies we enlist to satisfy the new primal desire
-- and what they mean for your life and your business
Harvard-educated and street-smart, Davis examines the telltale
signs of our rapidly morphing world with the nose of an MIT/MTV
anthropologist and an arsenal of case histories. Quizzes and
checklists appear throughout the book to help you diagnose your own
desires. New marketing models provide new ways to speak more
powerfully to the heart of your customers' true desires. This
insider's analysis of the most powerful desire-driven trends of our
time provides a strategic guide to the inside of the new millennial
mind, to help you understand your own motivations and those of your
colleagues, customers, and friends. Here are some of those cultural
trends that you need to know about:
- Magical Thinking: Looking for the simple, supernatural
solution
- The Third Sex: Having it all
- Yoda-ism: New candidates for a god
- Tribe Crashing: The ultimate insiderism
- Hot-Blooded Spiritualism: Drumming up the saving graces
- Raging Amazonianism: The rise of the butt-kicking babe
- Pleasure Healing: Self-indulgence that does you good
- P. Q.: The Performance Quotient: Upgrading the human
processor
A pioneering work that looks into what people want and why, "The
New Culture of Desire" blows traditional future-planning theory and
practice sky-high, and replaces it with groundbreaking strategies
that really work.
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