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Books > Social sciences > Politics & government > Central government > Central government policies
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A Strategic Nature - Public Relations and the Politics of American Environmentalism (Hardcover)
Loot Price: R2,975
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A Strategic Nature - Public Relations and the Politics of American Environmentalism (Hardcover)
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A look at how public relations has dominated public understanding
of the natural environment for over one hundred years. In A
Strategic Nature, Melissa Aronczyk and Maria I. Espinoza examine
public relations as a social and political force that shapes both
our understanding of the environmental crises we now face and our
responses to them. Drawing on in-depth interviews, ethnography, and
archival research, Aronczyk and Espinoza document the evolution of
PR techniques to control public perception of the environment since
the beginning of the twentieth century. More than spin or
misinformation, PR affects how institutions and individuals
conceptualize environmental problems - from conservation to coal
mining to carbon credits. Revealing the linkages of professional
strategists, information politics, and environmental standards, A
Strategic Nature shows how public relations restricts alternative
paths to a sustainable climate future.
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