A SPECTATOR BOOK OF THE YEAR 'History that reads like biography
that reads like a novel - a fluid narrative that defies
expectations and plays against type' New York Times 'Brilliant and
savage' Philip Hensher An unprecedented history of the personality
test conceived a century ago by a mother and her daughter - fiction
writers with no formal training in psychology - and how it
insinuated itself into our boardrooms, classrooms, and beyond. The
Myers-Briggs Type Indicator is the most popular personality test in
the world. It has been harnessed by Fortune 100 companies,
universities, hospitals, churches, and the military. Its language -
of extraversion vs. introversion, thinking vs. feeling - has
inspired online dating platforms and Buzzfeed quizzes alike. And
yet despite the test's widespread adoption, experts in the field of
psychometric testing, a $500 million industry, struggle to account
for its success - no less validate its results. How did the
Myers-Briggs insinuate itself into our jobs, our relationships, our
internet, our lives? First conceived in the 1920s by the
mother-daughter team of Katherine Briggs and Isabel Briggs Myers, a
pair of aspiring novelists and devoted homemakers, the Myers-Briggs
was designed to bring the gospel of Carl Jung to the masses. But it
would take on a life of its own, reaching from the smoke-filled
boardrooms of mid-century New York to Berkeley, California, where
it was honed against some of the 20th century's greatest creative
minds. It would travel across the world to London, Zurich, Cape
Town, Melbourne, and Tokyo; to elementary schools, nunneries,
wellness retreats, and the closed-door corporate training sessions
of today. Drawing from original reporting and
never-before-published documents, What's Your Type? examines
nothing less than the definition of the self - our attempts to
grasp, categorise and quantify our personalities. Surprising and
absorbing, the book, like the test at its heart, considers the
timeless question: What makes you you?
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