There are many different social media platforms that provide a wide
array of services. Exploring the results yielded by these platforms
can enhance their usefulness and impact on society's advancement.
Social Media Performance Evaluation and Success Measurements is a
pivotal reference source for the latest scholarly research on
social networking participation expectations and values to examine
individual performance in digital communication activities.
Featuring coverage across a range of topics, such as crisis
communication, social networking engagement, and return on
investments, this publication is ideally designed for academicians,
practitioners, and researchers seeking current research on the
benefits of utilizing the social network environment of today.
General
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