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Managing Transnational Firms - Resources, Market Entry and Strategic Alliances (Hardcover)
Loot Price: R3,636
Discovery Miles 36 360
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Managing Transnational Firms - Resources, Market Entry and Strategic Alliances (Hardcover)
Series: Advances in International Management
Expected to ship within 12 - 17 working days
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In this volume, Bartlett and Ghoshal examine the transnational
firm, its development and future. Ending their chapter is a debate
about the future of international management research involving
several individual scholars including Julian Birkinshaw (London
Business School), Yves Doz (INSEAD), and Eleanore Westney (MIT).
Three leading scholars in the international management field,
Michael Kotabe (Temple University), Alan Rugman (Indiana
University) and Srilata Zaheer (University of Minnesota) provide
comments on Bartlett and Ghoshal's work and on future international
management research. The present volume also presents five other
articles that make a contribution to the main theme of the book.
Together, they cover a set of topics in international management
studies including: process issues and the evolution of
collaboration in the management of international strategic
alliances (alliances), the antecedents and outcomes from
international entry modes (market entry), examination of the
localization of HRM practices in American and European
multinationals (resources), and the cultural, economic and
political effects on national entrepreneurial potential
(resources). The work in this volume provides a diversity of
theoretical and methodological approaches and represents the
thinking in the field on managing transnational firms focused on
resources, market entry and alliances.
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