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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
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Modern Political Campaigns - How Professionalism, Technology, and Speed Have Revolutionized Elections (Hardcover)
Loot Price: R1,915
Discovery Miles 19 150
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Modern Political Campaigns - How Professionalism, Technology, and Speed Have Revolutionized Elections (Hardcover)
Expected to ship within 12 - 17 working days
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Total price: R1,935
Discovery Miles: 19 350
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Modern Political Campaigns brings together academic, practical, and
interviews to help understand how professionalism, technology, and
speed have revolutionized elections, creating more voter-centric
races for public office. Dr. Michael D. Cohen, a 20+ year veteran
of working on, teaching, and writing about political campaigns take
readers through how campaigns are organized, state-of-the-art tools
of the trade, and how some of the most interesting people in
politics got their big breaks. The book takes readers through
clear-eyed chapters on parties and elections, campaign planning and
management, fundraising, independent groups, vulnerability and
opposition research, data and analytics, focus groups and polling,
earned, paid and social media, and field operations. Finally, the
book revisits the Permanent Campaign in terms of modern approaches
to winning elections raising questions about today's uniform
preference for turnout over persuasion and what that means for our
American democracy. Modern Political Campaigns will appeal to
students and political activists interested in working in political
campaigns. It is also a great read for anyone who wants to better
understand the nuts and bolts of campaigns in practical terms from
professionals, and the opportunities they provide all of us to be
more engaged citizens and hold our leaders more accountable each
Election Day.
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