Ideas are like goods and services--they can be sold--indeed,
they must be. Friesen maintains that many executives, particularly
those who aspire to similar positions in upper management, often do
not understand this and wonder why their recommendations go
unheeded and why they don't move up the organizational ladder.
Others may wonder why they don't seem to have the authority they
thought they had and why people who report to them often appear
indifferent. Friesen's book makes clear that there are productive
ways of selling your ideas, and he shows that these methods can and
must be learned. He shows why organizations tend to be defensive
and how to sell ideas effectively in a way that averts resistance
to change. The result is an engrossing and practical book of advice
for people at all levels in all organizations, public and
private.
Executives at all levels and in every type of organization
achieve their executive status in one of two ways: they either
inherit it or they earn it through hard work, aspiration, and a bit
of luck. Friesen directs his book at executives who wish to improve
their ability to sell and implement ideas, and, in doing so,
continue their rise up the corporate ladder. This book will also be
of value to executives who have a desire to increase their
authority and/or their administrative position and to those who
wish to inspire a sense of loyalty among their employees, and those
who hope to lead their orgaizations into the next century.
Friesen explains why organizations tend to be defensive and how
recognizing this can lead to greater levels of personal success. He
also provides a thorough background on the nature of power,
contrasting legitimate power and authority, and helping one
understand how to increase it without formal advancement in the
organization. A specific process one can use to sell ideas as well
as to develop relationships is described and illustrated. The book
is intended for specialists in organizational behavior and
top-level executives. It is organized to provide value as a
reference work and to provide readers with unusual and useful
strategies for their personal advancement and the enrichment of
their communication skills.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
