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Strategic Thinking and Writing (Paperback)
Loot Price: R494
Discovery Miles 4 940
You Save: R40
(7%)
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Strategic Thinking and Writing (Paperback)
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List price R534
Loot Price R494
Discovery Miles 4 940
You Save R40 (7%)
Expected to ship within 10 - 15 working days
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In today's hyper-connected, dynamic, and ever changing global
marketplace, storytelling is the new strategic imperative for
organizations that want to achieve and sustain growth. The power of
narrative, however, is built upon the foundation of strategic
thinking and writing. As technology has democratized the power to
share stories with the world, succeeding in today's age of
collaborative commerce demands that leaders on all levels develop
and enhance the business competency of storytelling built on
strategic thinking and writing in order to drive customer
engagement, enhance business performance, and remain relevant.
Perhaps nowhere is the evidence of storytelling more prevalent than
Amazon. In his 2018 annual letter, Amazon founder and CEO Jeff
Bezos repeated his rule that PowerPoint is banned in executive
meetings. Bezos replaced PowerPoint slides with a six page
narrative that executives prepare. The start of each meeting
involves attendees reading the six page narrative for 30 minutes
followed by a discussion. Writing the six page memo requires
research, time, and multiple revisions. The six page memo also
requires one to think and write strategically. That's where this
publication can help. Part one consists of three chapters that
focus on examining the various definitions associated with thinking
and the process of strategic thinking. Part two shifts the
attention towards strategic writing and provides the reader with a
step-by-step guide on how to create a clear, concise, and
compelling six page memo
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