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Hooked - How We Became Addicted To Processed Food (Paperback) Loot Price: R192
Discovery Miles 1 920
You Save: R48 (20%)

Hooked - How We Became Addicted To Processed Food (Paperback)

Michael Moss

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List price R240 Loot Price R192 Discovery Miles 1 920 You Save R48 (20%)

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From the #1 New York Times bestselling author of Salt Sugar Fat comes a gripping exposé of how the processed food industry exploits our evolutionary instincts, the emotions we associate with food, and legal loopholes in their pursuit of profit over public health.

Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that food is addictive, like drugs or alcohol? And to what extent does the food industry know, or care, about these vulnerabilities? In Hooked, Pulitzer Prize-winning investigative reporter Michael Moss sets out to answer these questions and to find the true peril in our food.

Moss uses the latest research on addiction to uncover the shocking ways that food, in some cases, is even more addictive than alcohol, cigarettes, and drugs. Our bodies are hardwired for sweets, so food giants have developed fifty-six types of sugar to add to their products and ways to exploit our evolutionary preference for fast, ready-to-eat foods. Moss goes on to show how the processed food industry -- including major companies like Nestlé, Mars, and Kellogg's -- has not only tried to hide the addictiveness of food but to actually exploit it. As obesity rates continue to climb, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits.

A gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us why what we eat has never mattered more.

General

Imprint: W.H.Allen & Co Ltd
Country of origin: United Kingdom
Release date: March 2022
Authors: Michael Moss
Dimensions: 198 x 126 x 30mm (L x W x T)
Format: Paperback - B-format
Pages: 304
ISBN-13: 978-0-7535-5634-4
Categories: Books > Science & Mathematics > Science: general issues > Popular science
Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General
Books > Health, Home & Family > Family & health > Coping with personal problems > Coping with eating disorders
Books > Social sciences > Sociology, social studies > Social issues > Illness & addiction: social aspects > General
LSN: 0-7535-5634-0
Barcode: 9780753556344

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