Businesses are nowadays expected to act sustainably; it is also
in both society s and the company s own interest if opportunities
to develop more sustainable products or services can be fully
grasped. Leading international companies may already be moving in
this direction, but many (especially smaller companies) are often
held back by a lack of personnel or know how. This book has been
written to overcome this deficit by providing a convenient
one-stop-shop where readers (whether they be business staff,
university or business school students) can understand personally
what the sustainability issue is about, and appreciate the many
areas where companies can respond to the challenge of a more
sustainable world.
Based on a successful Green Management of Technology Masters
introduced in Japan in 2008, this book explains in non-specialist
language why current economic systems under which firms operate do
not lead to sustainable outcomes, provides the background to the
evolution of concerns over sustainability, and also provides
sufficient understanding of key environmental and social issues to
support informed debate, encouraging readers to consider working
for a more sustainable organisation and society.
Focusing on the implications of sustainability for business, the
book provides an overview of both the internal business issues
raised by concerns over sustainability, and the many external
opportunities which exist for innovation and development of new
products and services which can contribute to both company
viability and a sustainable future for society. It can either be
used as a basis for self-study and learning, or as a textbook to
support a course in an MBA, MOT or similar business-oriented
course. It includes educational feedback from the course students
(mostly working in local businesses), which may encourage readers
to explore the interactions between sustainability and business,
and help teachers planning and implementing similar courses. It
also blends together case studies from both UK and Japan providing
a genuinely trans-national perspective.
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