Strategies in Emerging Markets - A Case Book on Danish Multinational Corporations in China & India (Paperback)

This book presents seven case studies of large Danish investment companies in India and China. The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing Western multinational corporations operating in these two Asian giants. The case studies encourage readers to adopt a decision maker's perspective, targeting students and managers interested in multinational corporation strategy in emerging markets.

General

Imprint:	Copenhagen Business School Press
Country of origin:	Denmark
Release date:	August 2010
First published:	September 2010
Authors:	Michael W. Hansen • Marcus M Larsen • Torben Pedersen • Bent Petersen
Dimensions:	230 x 160 x 12mm (L x W x T)
Format:	Paperback
Pages:	185
ISBN-13:	978-87-630-0236-3
Categories:	Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Economics > International economics > General Books > Business & Economics > Business & management > Management & management techniques > General
LSN:	87-630-0236-1
Barcode:	9788763002363

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