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Books > Business & Economics > Industry & industrial studies > Distributive industries

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Preismanagement im Einzelhandel (German, Paperback, 2006 ed.) Loot Price: R2,309
Discovery Miles 23 090
Repayment Terms: R216 pm x 12*
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Preismanagement im Einzelhandel (German, Paperback, 2006 ed.): Michaela Hartmann

Preismanagement im Einzelhandel (German, Paperback, 2006 ed.)

Michaela Hartmann

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Loot Price R2,309 Discovery Miles 23 090 | Repayment Terms: R216 pm x 12*

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Michaela Hartmann strukturiert grundsatzliche Preisentscheidungsprobleme, wobei sie besonderen Wert auf Instrumentalentscheidungen legt. Mit der Unterscheidung von strategischen und operativen Preisentscheidungen wird der Artikelvielfalt und der Sortimentsorientierung im Einzelhandel Rechnung getragen. Sie entwickelt eine Architektur fur Preisinformationssysteme (ARPIS), die die Bewaltigung der hohen Komplexitat preispolitischer Entscheidungsprozesse unterstutzt.

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Release date: November 2006
First published: 2006
Authors: Michaela Hartmann
Dimensions: 210 x 148 x 16mm (L x W x T)
Format: Paperback
Pages: 271
Edition: 2006 ed.
ISBN-13: 978-3-8350-0576-1
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Economics > Microeconomics > General
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Distributive industries > General
LSN: 3-8350-0576-6
Barcode: 9783835005761

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