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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising

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Political Communication in European Parliamentary Elections (Hardcover, New Ed) Loot Price: R4,176
Discovery Miles 41 760
Political Communication in European Parliamentary Elections (Hardcover, New Ed): Michaela Maier, Jesper Stroemback

Political Communication in European Parliamentary Elections (Hardcover, New Ed)

Michaela Maier, Jesper Stroemback

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Loot Price R4,176 Discovery Miles 41 760 | Repayment Terms: R391 pm x 12*

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Written by a leading team of internationally distinguished political communication scholars, this book offers the most comprehensive account on comparative political communication research in the context of European Parliamentary elections to date. Divided into four sections, experts begin by tracing the historical and political background of European Parliamentary elections, paying close attention to trends in turnout and the changing institutional role of the European Parliament (EP). Focusing mainly on the 2009 elections and using original data throughout, the next two sections are devoted to campaign communication strategies and the overall media coverage of EP elections in both established and newly-accessioned members of the European Union. The concluding section focuses on the macro- and micro-level effects of European parliamentary campaigns in a comparative perspective to illustrate how campaign strategies and media coverage were received by voters in EU member states. This insightful account on the interaction between political actors, the media, and voters allows readers to develop a global understanding of political and media system interdependencies and on comparative political communication research more generally. Essential reading to students and scholars in political science, media studies, European politics, and political communication, as well as policy makers within the European Union.

General

Imprint: Ashgate Publishing Limited
Country of origin: United Kingdom
Release date: July 2011
First published: 2011
Authors: Michaela Maier • Jesper Stroemback
Dimensions: 234 x 156 x 24mm (L x W x T)
Format: Hardcover
Pages: 294
Edition: New Ed
ISBN-13: 978-1-4094-1132-1
Categories: Books > Social sciences > Politics & government > International relations > International institutions > EU & European institutions
Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
LSN: 1-4094-1132-X
Barcode: 9781409411321

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