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The Durable Use of Consumer Products - New Options for Business and Consumption (Hardcover, 1998 ed.)
Loot Price: R3,212
Discovery Miles 32 120
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The Durable Use of Consumer Products - New Options for Business and Consumption (Hardcover, 1998 ed.)
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Do we need a new car or a new refrigerator every ten years? What
happens to our PC which is exchanged for a new model every three
years? Why do our shoes last only a year or so, while those of our
great grandfather served for a genera tion? Are businesses
deliberately marketing products in a way which encourages
sub-optimal use and induces consumers to buy new products? More and
more consumers respond ''yes'' objecting to the business practices
which reduce the life span of a product or pay no attention to
efficiency in con sumption. The growing concem with sub-optimal use
of consumer durables arises as a response to the volume of waste,
as wen as to the growing conviction that over-consumption is
encouraged by marketing techniques and approaches that favor lesser
durability and sub-optimal use. There are signs that those things
will have to change. Firstly, client orientation - a condition sine
qua non of marketing success in the saturated markets of rich
countries - is gaining popularity. Consumers are better informed
and more influential and "intelligent consumption" is on the rise.
Buyers are becoming more and more hostile towards marketing
manipulation, inducing them to consume faster, more and at higher
prices. The public increas ingly resists messages in advertisements
(preventive resistance) which are pre dominantly persuasive (rather
than educational or informative) and conceived to stimulate demand
for the "new," the superficial and the fashionable."
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