Written by entrepreneurs, for entrepreneurs, "Fashion
Entrepreneurship: Retail Business Planning," 2nd Edition, serves as
a step-by-step guide to starting a fashion retail business. In
addition to exploring entrepreneurship, management, and market
segmentation, the text covers tactical elements such as financial
statements, cash flow, accessing capital, merchandising, and
creating a store on the Web. Using a hypothetical business plan
that builds progressively with each chapter, the book offers a
real-world practical framework for building a successful retail
venture and creating a business plan. Profiles of successful
entrepreneurs and exercises allow readers to apply the process to
their own concepts.
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