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Striking Beauties - Women Apparel Workers in the U.S South, 1930-2000 (Paperback)
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Striking Beauties - Women Apparel Workers in the U.S South, 1930-2000 (Paperback)
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Apparel manufacturing in the American South, by virtue of its size,
its reliance upon female labour, and its broad geographic scope, is
an important but often overlooked industry that connects the
disparate concerns of women's history, southern cultural history,
and labour history. In Striking Beauties, Michelle Haberland
examines its essential features and the varied experiences of its
workers during the industry's great expansion from the late 1930s
through the demise of its southern branch at the end of the
twentieth century. The popular conception of the early
twentieth-century South as largely agrarian informs many histories
of industry and labour in the United States. But as Haberland
demonstrates, the apparel industry became a key part of the
southern economy after the Great Depression and a major driver of
southern industrialization. The gender and racial composition of
the workforce, the growth of trade unions, technology, and capital
investment were all powerful forces in apparel's migration south.
Yet those same forces also revealed the tensions caused by racial
and gender inequities not only in the region but in the nation at
large. Striking Beauties places the struggles of working women for
racial and economic justice in the larger context of southern
history. The role of women as the primary consumers of the family
placed them in a critical position to influence the success or
failure of boycotts, union label programs and ultimately
solidarity.
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