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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
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Organizational Gamification - Theories and Practices of Ludified Work in Late Modernity (Hardcover)
Loot Price: R4,484
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Organizational Gamification - Theories and Practices of Ludified Work in Late Modernity (Hardcover)
Series: Routledge Studies in Management, Organizations and Society
Expected to ship within 12 - 19 working days
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This edited volume presents an interdisciplinary collection of
texts that examine the practice of gamification, the use of game
design elements in non-game contexts, specifically as an
organization and management research problem. As we travel deeper
into the twenty-first century, it is becoming increasingly clear
the late modernity is re defining its take on games and play.
Following what has been termed a general ludification or
playification of society, corporations are beginning to see games
and play as resources rather than as a wasteful practice. We are
witnessing the emergence of the practice of gamificiation with the
intention of mobilizing play's motivational power for capitalist
production. This book outlines both the essential "how tos" and
also critically explores their links to diverse strands of
organization theory such as institutionalism, business ethics,
critical theory and organizational behavior. Gamification research
has been mostly conducted within disciplines such as information
studies, game studies and information systems science. This is a
paradoxical state of affairs; whilst gamification aims at being a
transformative intervention in work processes and practices and is
being deployed as such by practitioners. This book will be of value
to researchers, academics and students interested in management and
organization studies.
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