Information Communication Technologies and City Marketing - Digital Opportunities for Cities Around the World (Hardcover)

Important investments of the past several years have greatly contributed to the study of city marketing. Nevertheless, there is still an important tool brought about by the new era which remains unexplored; the new information and communication technologies - in particular, the Internet. ""Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World"" promotes understanding of how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covering central topics such as city branding, export promotion, and industry marketing, this comprehensive book provides academicians, marketers, and city officials with an in-depth look into effective marketing initiatives for city development.

General

Imprint:	Information Science Reference
Country of origin:	United States
Release date:	February 2009
First published:	December 2010
Editors:	Mila Gasco-Hernandez • Teresa Torres-Coronas
Dimensions:	280 x 216 x 23mm (L x W x T)
Format:	Hardcover
Pages:	439
ISBN-13:	978-1-60566-134-6
Categories:	Books > Business & Economics > Business & management > General Books > Computing & IT > Computer communications & networking > General Books > Computing & IT > Internet > General Promotions
LSN:	1-60566-134-1
Barcode:	9781605661346

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