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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Business Research Methods (Hardcover, 9th edition)
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Business Research Methods (Hardcover, 9th edition)
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This best-selling text continues in its ninth edition to provide
the most current and comprehensive coverage of business research.
Its student-friendly design contains numerous examples illustrating
real-world research in management, marketing, finance, accounting,
and other business areas. BUSINESS RESEARCH METHODS, 9E, is the
ideal text for undergraduate and first year MBA courses in
marketing, management, or quantitative studies.
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