Originally published by Stevenson, Inc., this practical resource
presents new and creative ways for nonprofit organizations to
connect with more members through their websites. It includes
proven strategies to help attract more would-be members and great
examples of member-related website features from a variety of
nonprofit organizations and member associations. Important topics
covered include: * Virtual chapters * Personalized web pages *
Blogging * Online member services * Publicity * Webcasts * Member
orientation materials * Member publications * Testimonials as
advertising * Virtual reunions * Online video tours * Social media
* Member polls * Electronic banners * Online discussions * Online
tools * Virtual meetings * Online communities * E-mail
communication * Member benefits * Online renewals Please note that
some content featured in the original version of this title has
been removed in this published version due to permissions issues.
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