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Books > Professional & Technical > Technology: general issues > Technical design
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Conceptual Design - Interpretations, Mindset and Models (Hardcover, 1st ed. 2015)
Loot Price: R5,457
Discovery Miles 54 570
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Conceptual Design - Interpretations, Mindset and Models (Hardcover, 1st ed. 2015)
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Maximising reader insights into the theory, models, methods and
fundamental reasoning of design, this book addresses design
activities in industrial settings, as well as the actors involved.
This approach offers readers a new understanding of design
activities and related functions, properties and dispositions.
Presenting a 'design mindset' that seeks to empower students,
researchers, and practitioners alike, it features a strong focus on
how designers create new concepts to be developed into products,
and how they generate new business and satisfy human needs.
Employing a multi-faceted perspective, the book supplies the reader
with a comprehensive worldview of design in the form of a proposed
model that will empower their activities as student, researcher or
practitioner. We draw the reader into the core role of design
conceptualisation for society, for the development of industry, for
users and buyers of products, and for citizens in relation to
public systems. The book also features original contributions
related to exploration, conceptualisation and product synthesis.
Exploring both the power and limitations of formal design process
models, methods, and tools viewed in the light of human ingenuity
and cognition, the book develops a unique design mindset that adds
human understanding to the list of methods and tools essential to
design. This insight is distilled into useful mindset heuristics
included throughout the book.
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