0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Market research

Buy Now

Consumer Research - Introspective Essays on the Study of Consumption (Paperback) Loot Price: R2,785
Discovery Miles 27 850
Consumer Research - Introspective Essays on the Study of Consumption (Paperback): Morris B. Holbrook

Consumer Research - Introspective Essays on the Study of Consumption (Paperback)

Morris B. Holbrook

 (sign in to rate)
Loot Price R2,785 Discovery Miles 27 850 | Repayment Terms: R261 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

"Once again, Morris B. Holbrook has combined insightful commentary on the field of consumer behavior with a readable and enjoyable writing style. A must read for anyone interested in the latest thinking in the field." Ron Hill, Professor and Chair of Marketing, Villanova University "A delightfully idiosyncratic history of consumer research. What enthralled readers will get from his stylish exposition is a socio-psychocultural description of the consumer through the ages, along with a description of attempts to understand the consumer. Scholarly yet readable, Holbrook's history is a classic study of consumerism too. Editor's Choice." --Business Today In recent years, consumer research has emerged as an academic specialty of growing concern to marketing scholars and of increased importance on today's university campuses. Courses on consumer behavior--taught in virtually every academic program of business or management--draw heavily on work by consumer researchers. Despite this wide and growing recognition as an emergent area of study, no book appears to exist on the history, nature, and types of consumer research or on the variegated and often hotly debated issues that surround this field of inquiry. Consumer Research fills this gap by providing an account of the recent historical developments in consumer research and by showing how the evolution of this discipline has affected the research. The author offers a personal and subjective glance at how various changes in the field have come about and how they have shaped studies of consumption. Marketing scholars, graduate students, and upper-level undergraduates concentrating in marketing will find Consumer Research irresistible reading.

General

Imprint: Sage Publications Ltd
Country of origin: United States
Release date: August 1995
First published: June 1995
Authors: Morris B. Holbrook
Dimensions: 229 x 152 x 24mm (L x W x T)
Format: Paperback
Pages: 432
ISBN-13: 978-0-8039-7297-1
Categories: Books > Social sciences > Sociology, social studies > Social issues > Consumer issues
Books > Business & Economics > Business & management > Sales & marketing > Market research
Promotions
LSN: 0-8039-7297-0
Barcode: 9780803972971

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R223 Discovery Miles 2 230
Communication Research - Techniques…
G.M. du Plooy Paperback  (1)
R754 R684 Discovery Miles 6 840
Marketing Communication - An Integrated…
Ludi Koekemoer Paperback R551 Discovery Miles 5 510
Marketing Research: Tools and Techniques
Nigel Bradley Paperback R2,143 Discovery Miles 21 430
Personal Selling
M C Cant, A Drotsky Paperback R421 Discovery Miles 4 210
Marketing Research
Jan Wiid, Colin Diggines Paperback R598 R559 Discovery Miles 5 590
The Book Every Marketer Should Most…
Paperback R340 R304 Discovery Miles 3 040
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R638 Discovery Miles 6 380
Autophagy - How to Live Healthy and…
Lauren Prieto Hardcover R794 Discovery Miles 7 940
Handbook of Culture and Consumer…
Sharon Ng, Angela Y. Lee Hardcover R4,185 Discovery Miles 41 850
The Routledge Companion to Identity and…
Ayalla A Ruvio, Russell Belk Hardcover R7,063 Discovery Miles 70 630
The Essentials of Marketing Research
Lawrence Silver, Robert E. Stevens, … Paperback R2,624 Discovery Miles 26 240

See more

Partners