From Awareness to Commitment in Public Health Campaigns - The Awareness Myth (Hardcover)

Attempts to raise awareness on a multitude of health issues may actually be counter-productive and even dangerous to solving contemporary health problems. From Awareness to Commitment in Public Health Campaigns: The Awareness Myth discusses several myths of the benefits of raising awareness. Myleea Hill and Marceline Thompson-Hayes argue that using awareness as an end-point in public health campaigns is misguided and does more harm than good. They offer a model of the current awareness culture that simply leads to an ever-increasing cycle of awareness without behavioral change or sustained participation and support for causes. Then, they demonstrates how three factors (recognition involvement, knowledge-seeking and education, and participation) intersect to create commitment to solving and alleviating health problems through various methods of communication (social media, mass communication, and interpersonal communication).

General

Imprint:	Lexington Books
Country of origin:	United States
Release date:	June 2017
Authors:	Myleea D. Hill • Marceline Thompson-Hayes
Dimensions:	239 x 158 x 16mm (L x W x T)
Format:	Hardcover
Pages:	152
ISBN-13:	978-1-4985-3329-4
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Medicine > General issues > Public health & preventive medicine > Personal & public health > General Promotions
LSN:	1-4985-3329-9
Barcode:	9781498533294

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