The social web is defined as the social part of the Internet that
enables (personally unknown) people to socially interact with each
other in order to cherish friendships and make new acquaintances.
The social web's current significance exceeds this initial focus,
by also encompassing corporate and commercial activities. Nadine
Chehimi examines to what extent the social web influences the
information process of German hotel guests. In addition to the
presentation of the social web's development and current state of
use, general and tourist information processes as well as the
German hotel market are described. With the help of a standardized
guest survey, the author presents the exact role the social web
currently plays in the tourist information search.
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