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The Social Web in the Hotel Industry - The Impact of the Social Web on the Information Process of German Hotel Guests (Paperback, 2014 ed.) Loot Price: R1,973
Discovery Miles 19 730
Repayment Terms: R185 pm x 12*
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The Social Web in the Hotel Industry - The Impact of the Social Web on the Information Process of German Hotel Guests...

The Social Web in the Hotel Industry - The Impact of the Social Web on the Information Process of German Hotel Guests (Paperback, 2014 ed.)

Nadine Chehimi

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Loot Price R1,973 Discovery Miles 19 730 | Repayment Terms: R185 pm x 12*

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The social web is defined as the social part of the Internet that enables (personally unknown) people to socially interact with each other in order to cherish friendships and make new acquaintances. The social web's current significance exceeds this initial focus, by also encompassing corporate and commercial activities. Nadine Chehimi examines to what extent the social web influences the information process of German hotel guests. In addition to the presentation of the social web's development and current state of use, general and tourist information processes as well as the German hotel market are described. With the help of a standardized guest survey, the author presents the exact role the social web currently plays in the tourist information search.

General

Imprint: Springer Gabler
Country of origin: Germany
Release date: December 2013
First published: 2014
Authors: Nadine Chehimi
Dimensions: 210 x 148 x 12mm (L x W x T)
Format: Paperback
Pages: 183
Edition: 2014 ed.
ISBN-13: 978-3-658-04543-2
Categories: Books > Business & Economics > Business & management > Sales & marketing > Market research
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LSN: 3-658-04543-4
Barcode: 9783658045432

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