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The Decisive Network - Magnum Photos and the Postwar Image Market (Hardcover)
Loot Price: R1,076
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The Decisive Network - Magnum Photos and the Postwar Image Market (Hardcover)
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Since its founding in 1947, the legendary Magnum Photos agency has
been telling its own story about photographers who were witnesses
to history and artists on the hunt for decisive moments. Based on
unprecedented archival research, The Decisive Network unravels
Magnum's mythologies to offer a new history of what it meant to
shoot, edit, and sell news images after World War II. Nadya Bair
shows that between the 1940s and 1960s, Magnum expanded the
human-interest story to global dimensions while bringing the
aesthetic of news pictures into new markets. Working with a vast
range of editorial and corporate clients, Magnum made
photojournalism integral to postwar visual culture. But its
photographers could not have done this alone. By unpacking the
collaborative nature of photojournalism, this book shows how
picture editors, sales agents, spouses, and publishers helped
Magnum photographers succeed in their assignments and achieve fame.
Bair concludes in the late 1960s and early 1970s, when changing
market conditions led Magnum to consolidate its brand. In that
moment, Magnum's photojournalists became artists and their
assignments oeuvres. Bridging art history, media studies, cultural
history, and the history of communication, The Decisive Network
transforms our understanding of the photographic profession and the
global circulation of images in the predigital world.
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