Driving Airline Business Strategies through Emerging Technology (Hardcover, New Ed)

In the rapidly evolving airline industry, new technologies play an increasingly critical role in the delivery of real and perceived value in reducing costs, enhancing revenue, and improving customer service and customer safety/security. This book focuses at a senior executive level, examining the key forces affecting the airline business and their potential in terms of short and long-term strategies. The author discusses the role of emerging technology on the airline industry, defined very broadly and including computers, information, databases, aircraft, telecommunications, Internet, wireless, speech recognition, face recognition, etc. His argument is that technology should not only be an enabler of business strategy but crucially the driver of business strategy. The central theme is the vital interaction between technology and business strategy across a wide spectrum of functions - executives sharing their insights of what is needed in terms of revolutions in consumers, technologies, and productivities. What has held airlines back are not so much legacy systems but legacy mindsets, organizational structures and processes, as well as the intelligent selection, investments, and implementation of value-adding technologies. The book is the outcome of the author's own experience while working with a number of airlines and his participation in many discussions with practitioners in the airline and technology firms.

General

Imprint:	Ashgate Publishing Limited
Country of origin:	United Kingdom
Release date:	August 2002
First published:	2002
Authors:	Nawal K. Taneja
Dimensions:	234 x 156 x 20mm (L x W x T)
Format:	Hardcover
Pages:	216
Edition:	New Ed
ISBN-13:	978-0-7546-1971-0
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Science & Mathematics > Science: general issues > Industrial applications of scientific research & technological innovation Books > Professional & Technical > Transport technology > Aerospace & aviation technology > General Books > Business & Economics > Industry & industrial studies > Transport industries > Aerospace & air transport industries > General Promotions
LSN:	0-7546-1971-0
Barcode:	9780754619710

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