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The Passenger Has Gone Digital and Mobile - Accessing and Connecting Through Information and Technology (Hardcover, New Ed)
Loot Price: R1,608
Discovery Miles 16 080
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The Passenger Has Gone Digital and Mobile - Accessing and Connecting Through Information and Technology (Hardcover, New Ed)
Expected to ship within 12 - 17 working days
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Technology is changing expectations in the airline industry.
Passengers want to be in control, and they expect airlines to
become solution providers and aggregators of value, to provide them
with personalized services. Airline employees expect to be given
the tools to do their jobs and to meet passenger expectations.
Airline executives expect to make returns that are reasonable and
relatively stable through business cycles. All of these
expectations can be met by airlines through the effective and
efficient leveraging of information and technology, to shift from
being operations- and product-centric to becoming customer-centric
and dramatically improving the overall passenger travel experience
throughout the travel cycle. In this new book by world-renowned
airline expert Nawal K. Taneja, the 7th in a series with Ashgate,
the author explores and explains the game-changing opportunities
presented to the industry by new-generation information and
technology. He shows how information and technology can now drive,
not just enable, an airline's strategy to become truly
customer-centric at a personalized level, while at the same time
enabling the operator to reduce costs, enhance revenues, reduce
risks and become much more flexible and agile by better managing
complexity.
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