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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Market Research Methods in the Sports Industry (Hardcover)
Loot Price: R2,401
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Market Research Methods in the Sports Industry (Hardcover)
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Whether professional or amateur, sports businesses must develop
their brand and image to meet the expectations of a diverse
environment, consisting of fans, sponsors, and other stakeholders.
The value and instruments of market research can provide the
required resources for sports businesses to realize their plans. In
Market Research in the Sports Industry, Jasenko Ljubica and Neven
Seric provide a comprehensive elaboration of market research
methods to be used by sports businesses. The book identifies and
explains the most effective uses of market research, drawing upon
real-life case studies. The application of the methods presented in
this book, ranging from the simplest - monitoring the environment -
to the most complex sampling methods, can significantly contribute
to the development of sports businesses by increasing the number of
members, sponsors, followers and fans. The book will be invaluable
for researchers, educators and students of Sports Management and
Marketing, and it will also prove useful to sporting professionals
seeking to gain a competitive edge in the market.
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