Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Market research

Buy Now

Industrial Marketing Research (RLE Marketing) - Management and Technique (Paperback) Loot Price: R1,412
Discovery Miles 14 120
Repayment Terms: R132 pm x 12*
Add to cart
Industrial Marketing Research (RLE Marketing) - Management and Technique (Paperback): Nicholas Stacey, Aubrey Wilson

Industrial Marketing Research (RLE Marketing) - Management and Technique (Paperback)

Nicholas Stacey, Aubrey Wilson

Series: Routledge Library Editions: Marketing

 (sign in to rate)
Loot Price R1,412 Discovery Miles 14 120 | Repayment Terms: R132 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research. When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Library Editions: Marketing
Release date: November 2015
First published: 1963
Authors: Nicholas Stacey • Aubrey Wilson
Dimensions: 234 x 156 x 15mm (L x W x T)
Format: Paperback
Pages: 290
ISBN-13: 978-1-138-97265-0
Categories: Books > Business & Economics > Business & management > Sales & marketing > Market research
Promotions
LSN: 1-138-97265-7
Barcode: 9781138972650

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Villager - How Africans Consume Brands (Paperback): Feyi Olubodun
The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R223 Discovery Miles 2 230
Communication Research - Techniques, Methods And Applications (Paperback, 2nd ed): G.M. du Plooy
Communication Research - Techniques…
G.M. du Plooy Paperback  (1)
 R754 R684 Discovery Miles 6 840
Marketing Communication - An Integrated Approach (Paperback, 2nd Edition): Ludi Koekemoer
Marketing Communication - An Integrated…
Ludi Koekemoer Paperback R551 Discovery Miles 5 510
Marketing Research: Tools and Techniques (Paperback, 3rd Revised edition): Nigel Bradley
Marketing Research: Tools and Techniques
Nigel Bradley Paperback R2,019 Discovery Miles 20 190
Personal Selling (Paperback, 5th Edition): M C Cant, A Drotsky
Personal Selling
M C Cant, A Drotsky Paperback R421 Discovery Miles 4 210
Marketing Research (Paperback, 4th Edition): Jan Wiid, Colin Diggines
Marketing Research
Jan Wiid, Colin Diggines Paperback R598 R559 Discovery Miles 5 590
The Book Every Marketer Should Most Definitely Read - Insights And Lessons From Successful Marketing Minds (Paperback):
The Book Every Marketer Should Most…
Paperback R340 R304 Discovery Miles 3 040
Marketing Rebellion - The Most Human Company Wins (Hardcover): Mark W. Schaefer
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R605 Discovery Miles 6 050
Autophagy - How to Live Healthy and Longer with Your Self-Cleansing Body's Natural Intelligence. (Lose Weight Safely,...
Autophagy - How to Live Healthy and…
Lauren Prieto Hardcover R751 Discovery Miles 7 510
The Fast Path to Corporate Growth - Leveraging Knowledge and Technologies to New Market Applications (Hardcover): Marc H. Meyer
The Fast Path to Corporate Growth…
Marc H. Meyer Hardcover R1,249 Discovery Miles 12 490
Handbook of Culture and Consumer Behavior (Hardcover): Sharon Ng, Angela Y. Lee
Handbook of Culture and Consumer…
Sharon Ng, Angela Y. Lee Hardcover R3,939 Discovery Miles 39 390
The Essentials of Marketing Research (Paperback, 3rd edition): Lawrence Silver, Robert E. Stevens, Bruce Wrenn, David L Loudon
The Essentials of Marketing Research
Lawrence Silver, Robert E. Stevens, … Paperback R2,472 Discovery Miles 24 720

See more
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners